Plans for Facebook Zero were first announced at the Mobile World Congress in February 2010 by Chamath Palihapitiya.[8] In collaboration with 50 mobile operators around the world, it was officially of launched on May 18, 2010.[4] The scheme is considered zero-rated or the practice of offering free data for some services, filtering out others.[9]
The Facebook model featured a stripped-down version of the platform, which was made available to all mobile phone owners.[10] It was offered in emerging markets to address the issue of data caps. A report explained that Facebook Zero subsidized phone data for a period, allowing for free user access.[10] Facebook also provide technical assistance to partner carriers so that the process incurs low cost.[11] In some countries, Facebook Zero is offered as part of a carrier's Free Basic data plan that could include access to Google and Wikipedia as well as localized content.[12]
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